



The Underheard in New York concept is a spinoff of the snarky website "Overheard in New York."
It's the brainchild of a group interns from the advertising agency Bartle Bogle Hegarty. The concept is simple, yet brillent: Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.
The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city
I have to say that I think it worked. I have never tweeted or blogged about the homeless, and look… I have posted 2 blogs and about 10 tweets relating to this project. It worked on me!
Well done interns! !
Sources: Nydailynews.com, Mashable.com
Google Search: What is an online presence
#1 Result:
AGOF defines An online presence as an entity of HTML pages that can be reached via a joint address (URL)…” Ten years ago, people thought an online presence meant having a website, but today, just having a website is simply not enough. A company must have a presence online that includes a multitude of ways to contact your customers.
Social networking sites have proven an invaluable tool for creating a strong multi-channeled online presence. These sites increase your websites ranking, helping to move your website to the top of the search engine results pages.
Unfortunately there is not one formula for online presence success as every individual is unique. Playing the online presence game requires time, dedication, knowhow and some really handy tools. Don’t be afraid to ask for outside help if you feel entering this world too overwhelming. There are many experts that can help you get started the right way! They can train you on the basics and set you up for success.
Here are some things that I think everyone should know about the online presence game.
Sources/ Helpful Linkshttp://www.nichevolumes.com/website-advertising-tips-and-techniques-to-extra-web-page-visitors/