The hospitality and tourism industry spend a ton of money trying to attact visitors to their destination. However, they should be focusing on encouraging the current visitors to have the most wonderful time possible.
If you have ever been on vacation it can be a very exhausting thing to find your way around and/or things to do. I think that New York City had the right idea when they posted QR Codes around Central Park last Arbor Day.
The opportunities for using QR codes are virtually endless. A city could integrate these codes to give guests an exciting and enjoyable tour of their city like never before. Take a look at the video below and you will see what I am talking about!