BREVARD — Phil Davis and his partners have created a physical link to the digital world they believe will forever change the way people share their contact information.
Their company is called JumpScan, and their innovation is a Web-based platform that allows a user to create a specialized bar code and easily share it. The QR code, which looks more like a blotchy stamp than a traditional stripy bar code, can contain all kinds of information, from a Web address to a phone number.
“I first saw QR codes in March or April of last year,” Davis said. “We started looking around, and we began to realize that there really wasn't a Web-based platform for the codes,” he said of his partners: his son, Ben Davis, and Web developer Mike McKearin.
So the company created JumpScan (www.jumpscan.com), a site that allows anyone to create a profile, then spit out a QR code that directs a user to a mobile-friendly profile page when it's scanned by a smart phone.
The result is the equivalent of a digital business card, Davis said.
“Imagine going to a restaurant, and the doors are closed, but there's a QR code right there on the door,” he said. “Anyone with a smart phone can scan it and get directed to a page that tells you what time it opens, what their lunch special is and Flickr photos of their food.”
The company launched in September. After tech websites Lifehacker and Mashable published stories about JumpScan on New Year's Eve, the company captured 5,000 users in one week, Davis said.
Interest is high in technology such as QR codes because “the digital epicenter is moving from the laptop to the palm-top,” and companies are focusing on mobile users, Davis said.
He cited statistics that show that Web-enabled phones will reach 50 percent market penetration in coming months, and that by 2013, more people will be accessing the Internet by mobile phones than by desktop computers.