Sunday, March 20, 2011

The QR Code Game

I found this great idea about turning QR Codes into a game at a convention. I think this has so much potential!
"The EclipseCon QR-CodeBreakers Game is a great way to win prizes in exchange for collaborating with your colleagues, sharing locations of hidden codes, being in the right place at the right time, and having a bit of luck! Scan QR codes found on attendee badges, participating sponsor booths, and throughout the conference to reveal keywords. Collect keywords and you'll be in the running to win prizes!"

Thursday, March 17, 2011

Another Great Use For QR Codes In The Tourism Industry

The hospitality and tourism industry spend a ton of money trying to attact visitors to their destination. However, they should be focusing on encouraging the current visitors to have the most wonderful time possible.

If you have ever been on vacation it can be a very exhausting thing to find your way around and/or things to do. I think that New York City had the right idea when they posted QR Codes around Central Park last Arbor Day.

The opportunities for using QR codes are virtually endless. A city could integrate these codes to give guests an exciting and enjoyable tour of their city like never before. Take a look at the video below and you will see what I am talking about!

Wednesday, March 9, 2011

What Stars Are Using WhoSay?, which is still in beta and not open to the general public, is already home to many stars. WhoSay, is a relatively new social media service that authenticates celebrity accounts and gives them a new platform to connect with fans. Basically, it is and twitter combined for celebrities, personalities, artists, authors, politicians or any other well-known public figure.

However, it can be a bit hard to find out which stars have a whosay page. Usually you have to search for the persons name with whosay, but below is a list of celebrities that currently have whosay pages.

If you know of any other whosay pages, leave a link in the comments!

Alanis Morissette

Iliza Shlesinger

Anthony Zuiker

Tyler James Williams

Terri Clark

Kelly Choi

James Franco

Eva Longoria

Bill Maher

Monday, March 7, 2011

JumpScan Creates Digital Calling Cards From Small Town of Brevard

Ok, I have to admit that when I first saw this article I was interested because I saw the name "Brevard" next to Tech. I live in Brevard County Florida and was hoping that this awesome tech company was local! As I began to read farther, I realized that the article was about the company I used to provide my QR Code. (It appears in the upper right hand corner of my blog) I just wanted to pass along the good press and an inspirational story! Way to go JumpScan!

Written by
Jason Sandford

BREVARD — Phil Davis and his partners have created a physical link to the digital world they believe will forever change the way people share their contact information.

Their company is called JumpScan, and their innovation is a Web-based platform that allows a user to create a specialized bar code and easily share it. The QR code, which looks more like a blotchy stamp than a traditional stripy bar code, can contain all kinds of information, from a Web address to a phone number.

“I first saw QR codes in March or April of last year,” Davis said. “We started looking around, and we began to realize that there really wasn't a Web-based platform for the codes,” he said of his partners: his son, Ben Davis, and Web developer Mike McKearin.

So the company created JumpScan (, a site that allows anyone to create a profile, then spit out a QR code that directs a user to a mobile-friendly profile page when it's scanned by a smart phone.

The result is the equivalent of a digital business card, Davis said.

“Imagine going to a restaurant, and the doors are closed, but there's a QR code right there on the door,” he said. “Anyone with a smart phone can scan it and get directed to a page that tells you what time it opens, what their lunch special is and Flickr photos of their food.”

The company launched in September. After tech websites Lifehacker and Mashable published stories about JumpScan on New Year's Eve, the company captured 5,000 users in one week, Davis said.

Interest is high in technology such as QR codes because “the digital epicenter is moving from the laptop to the palm-top,” and companies are focusing on mobile users, Davis said.

He cited statistics that show that Web-enabled phones will reach 50 percent market penetration in coming months, and that by 2013, more people will be accessing the Internet by mobile phones than by desktop computers.


Sunday, March 6, 2011

Google Rolls Out New Profile Design

Google has recently updated their profile pages. They have introduced a brand new design as well as several new changes and features.

"Two years ago, we launched Google Profiles to help you manage your online identity. Since then, we’ve enhanced profiles to help you connect to other public online services and improve your search results," Greg Marra, Product Manager at Google, wrote.

"Today, we’re starting to give Google Profiles a new look and feel, making it even easier for you to control and enrich your public profile," he announced.

The new profiles are available now! They feature a new 10 words to describe you section as well as a “scrapbook” to feature 5 photos.

Nichole’s Tip of the Day: Update your Google profile!

Wednesday, March 2, 2011

QR Codes, A Billboard Advertisers Dream Come True!

Long before I turned my attention to internet marketing, I was heavily involved in billboard advertising for multiple companies. Billboards are great for reaching large numbers of people, but difficult for tracking return on investment (ROI). The question I spent far too much time trying to answer was, "Do these Billboards actually WORK?!"
FINALLY, there is an effective solution! QR CODES

By using a QR Codes linked to a website, social network profile or product offers an advertiser is now able to track where customer saw their billboard and the rate of return on these billboards. QR Codes are customizable interaction points that point users to a specific url, photo, video or text online. All the user must have is a smart phone and a QR scanner. Please see the following example for a better illustration of the capabilities of QR codes.

For Example: Ron Jon's Surf Shop in Cocoa Beach, Florida.
Ron Jon's has billboards all over the state of Florida. They are trying to figure out which express way (I-4, I-75 or I-95) gets more tourists through their doors. It used to be a guessing game, however QR Codes will allow Ron Jon's to get a much better picture of where their tourist traffic is coming from (literally).
Ron Jon's could set-up 3 different QR Codes to be used on the 3 express ways. Depending on the traffic to the associated URL's plus any other variables they would like to set up, they can decide where there is more traffic that is interested in their shop.

They could also track these QR Codes in relation to coupon redemption. Ron Jon's gives out 15% off coupons, by pointing the QR codes at 3 unique Coupons, they could even track where the customer saw their billboard and whether or not they came into the store to redeem it.

Ron Jon's could also enhance a marketing technique they already use, a count down to their shop. As shown in the photo a RJ's billboard, they post the milage to their store on nearly all billboards. The QR Code could also point to this information to make this technique more interactive. I know if it were me interacting with a brand for 200 miles, I would be determined to at least visit the store when I got there!

If it were me in charge of the content, I would point the QR Codes to a fun voice file with some surf music or trivia. If each billboard had a new trivia question about surfing, it would turn finding Ron Jon's billboards into a game for traveling families. I would also talk up all the things there is to do once you get to the surf shop like take lessons, rent surf boards, or shop.

QR Codes are the tracking device billboard advertisers have been looking for. This will allow advertisers to interact with customers and track their results like never before. Finally this old fashion form of advertising is interacting with the 21st century!

Related Post: What is a QR Code?

Get A Free QR Code, FAST!

Do you need a website that will generate a free QR Code fast? Check out these three sites!

11.6 hour Scam Spreading On Twitter

An new scam is spreading around Twitter. 11.6 hour scam had thousands of people duped into clicking on links believing that it will reveal how many hours they have spent on Twitter.
However, once clicked you are taken to a page which attempts to connect an application called "Time on Tweeter."
The application instantly tweets a message to your Twitter feed, claiming that you have also spent 11.6 hours on Twitter and the cycle starts again spreading the link virally.
If you’ve fallen victim to this or similar scams, you should immediately revoke Twitter access to all suspicious applications. To do that, log into Twitter, click on “Settings” in the upper-right drop-down menu, choose “Connections” and click “Revoke Access” on suspicious apps — which, in this case, is the app named “Time on Tweeter.”

Sources: Mashable & Sophos

Monday, February 28, 2011

Generate Free QR Codes Easily with SocialQRcode

SocialQRCode is a free service that allows users to easily generate QR Codes that, when scanned by a smart phone camera, direct people to a socially-designed Landing Page. From this page, people can “Like” a Facebook fan page, “Follow” a Twitter profile, “Share” and “Tweet” content or a coupon with their “Friends” and “Followers”, or even interact with your print advertisement by watching a supplemental YouTube video embedded in a Social QR Code.

Basically, this is a great site to generate a QR Code that is designed to promote social network sites or viral media. It is a great for those sites, but if you are looking for a QR Code Generator that just points to your website, check out this blog.

Saturday, February 26, 2011

Underheard in New York: The story behind the project

The Underheard in New York concept is a spinoff of the snarky website "Overheard in New York."

It's the brainchild of a group interns from the advertising agency Bartle Bogle Hegarty. The concept is simple, yet brillent: Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city

I have to say that I think it worked. I have never tweeted or blogged about the homeless, and look… I have posted 2 blogs and about 10 tweets relating to this project. It worked on me!

Well done interns! !


Homeless Man Finds Daughter After 11 Years Apart Via Twitter

Daniel Morales, a participant of the Underheard in New York project, got a Twitter account about three weeks ago, documenting what it's like to be homeless - 140 characters at a time.

Wednesday evening he tweeted, "Hi thi is to let yo people know that in lookin eoq my daughter her name is sarah m rivera."

Morales also posted his cell number and a picture of his daughter at age 16, 11 years ago. Within about 24 hours, he received a call from his daughter.

"She lives in Brooklyn!" Morales said. "We are going to get together tomorrow, but we don't know where yet. I didn't even recognize her voice, but it turns out she is so close. It's too much, too much."

Congratulations Daniel and Sarah!

More Information on The Underheard in New York project

Thursday, February 24, 2011

QR Codes Can Be Cool

What Is a QR Code?
QR Codes can be artistic!

QR Codes can be added into design elements of your office or personal fashion.
QR Code Rug

QR Codes can be great advertising!


Homeless and Tweeting

I found this article on I found it so interesting that I just had to share it with you. This is just some of the highlights of the article. The entire article is posted here.

"Derrick Wiggins, 44, began his daily tweeting at 5:41 Wednesday morning, and it wasn’t about the quality of his French roast coffee or his favorite “American Idol” contestant.

It was to let his roughly 3,800 followers know that he had woken up safely in the New York City Rescue Mission, a drop-in shelter on Lafayette Street, and eaten breakfast there.

His next message, at 6:03 a.m., outlined his immediate plans: “It is going to be a cold day my plans are to minimize the amount of exposure to the cold by making use of the subway.”

Mr. Wiggins’s Twitter handle is @awitness2011, and the profile on his Twitter page explains that he is “tweeting from a prepaid cell phone.” It identifies him as “A native New Yorker and a Giants fan. Homeless.”

Mr. Wiggins is one of four homeless men who were given prepaid cellphones so that they could create a Twitter following, as part of a project started by three recent college graduates who are interns at the BBH advertising agency in TriBeCa.

“We had the idea to use social media to help out the homeless,” said one of the interns, Rosemary Melchoir. “One goal was to increase the interaction between homeless people and the community around them.”

Underheard in New York, whose goal is to “help homeless New Yorkers speak for themselves through Twitter."

Read Entire Article On

Sunday, February 20, 2011

Tips for Interacting with Customers Online

  1. Thank Other Users - Take the time to thank your users when they interact with you online. Twitter example: when a user Retweets (RT) one of your posts, send them a direct message thanking them for the RT. Comment on articles that you find interesting or relevant and RT them.
  2. Don't Focus On The Big Names- Stay away from the big brands, they usually have so many people vying for their attention that they can have a hard time keeping up. Focus instead on creating relationships with people who have common interests. They might just have a friend or contact that is in dier need of what you have!
  3. Add Value David Mullen said this so perfectly on his blog, “There are lots of ways to provide value to your online connections. Share great industry news stories and funny videos. Point them to other smart people with whom you think they should connect. Have a point of view on issues or trends and let them know about it. If you work for Kraft, share a great recipe daily or links to nutrition news."
  4. ASK FOR HELP. If you are having a problem on any of the main social sites, why not twitter about it. This is a great way to ask your followers for help. When I first switched to the iphone I reached out on twitter multiple times for help. Those followers began to interact with me on other topics and helped me begin to really engage users and find more followers.
  5. Make Personal Stuff Work For You- It is true that people don't care what you are eating for breakfast, but if you are a heath club, your followers may want heathy breakfast recipes. . There is a difference between pointless personal information and information that is interesting and/or entertaining.
Twitter Example: Future Physique is a health club that shares health and fitness information and tips online.
  • Bad Tweet: Just Saw an cyclist get hit by a bus.
  • Appropriate Tweet: Just Saw an cyclist get hit by a bus. If you are riding a bike for a workout today, wear a helmet.
  • Bad Tweet: Eating Grapefruit, Granola and Yogurt for breakfast, ummm.
  • Appropriate Tweet: Eating Grapefruit, Granola and Yogurt for breakfast, I blogged the recipe for you to try. It helps jump start my metabolism in the morning. Link

5 Quick Tips Online Presence Success

Google Search: What is an online presence

#1 Result:

AGOF defines An online presence as an entity of HTML pages that can be reached via a joint address (URL)…” Ten years ago, people thought an online presence meant having a website, but today, just having a website is simply not enough. A company must have a presence online that includes a multitude of ways to contact your customers.

Social networking sites have proven an invaluable tool for creating a strong multi-channeled online presence. These sites increase your websites ranking, helping to move your website to the top of the search engine results pages.

Todays consumer does not just use the internet to obtain information, they use it to interact with your company. Today it is as important for businesses to interact with customers online as it is for them to answer the phones. Companies are turning to social media to solve customer problems, release and respond to the press, and ultimately control their message online. To find out more about interacting with other users appropriately online, check out this Quick Tips Blog.

Unfortunately there is not one formula for online presence success as every individual is unique. Playing the online presence game requires time, dedication, knowhow and some really handy tools. Don’t be afraid to ask for outside help if you feel entering this world too overwhelming. There are many experts that can help you get started the right way! They can train you on the basics and set you up for success.

Here are some things that I think everyone should know about the online presence game.

  1. Start with the Big 4- Twitter, Facebook, Linked In and Myspace. These are the four main social sites. Focus on these to start and add more as you learn more about working these social sites.
  2. Plaster your website URL on all your social sites. This creates backlinks for your Internet site. The greater amount of links you have got directed for your website the higher up your website should appear in the major search engines results pages.
  3. Start a Blog to Write related articles or post to a blog that links back to your site. As we discussed earlier, backlinks, backlinks, backlinks. A blog can be as simple as you want it to be. It doesn’t have to be a huge time-consuming task to manage a blog. One article a week relevant to your industry can do wonders when incorporated into a social media campaign. If you truly feel unqualified to build your blog, invest the money to have someone do it for. It will be worth the investment.
  4. Monitor and Respond- Make sure that you check your accounts a minimum of once a week.
  5. Tell EVERYONE- Do you have a check out counter at your physical location? Put up a small poster with your twitter URL. It can be as simple as this one below. Mention it on your voicemail, have staff mention it to patrons, do anything and everything to let people know you are online and on these social sites.
I sincerly hope that these tips helped you get a better idea where to start after your website is launched. I know it can be overwhelming to jump into the online world, but don't be too worried, we were all newbies once in our life!

Sources/ Helpful Links

Friday, February 18, 2011

Magic Announce Full Sail University Amway Center Partnership

Orlando, FL (via PRWEB) February 18, 2011

Orlando Magic and Full Sail University are proud to announce their new partnership, which includes opportunities for Full Sail student and staff collaborations inside the new Amway Center. Content from Full Sail University will appear on Magic TV during Orlando Magic home games and special events, as well as on, the team’s official website.

The partnership includes content created by Full Sail students, graduates and staff, including motion graphics, graphic design and custom video content featuring Full Sail branding located throughout several areas in the new Amway Center.

Read More On PRWEB About Full Sail University and the Amway Center.

Thursday, February 17, 2011

Digital Portrait- Rough Sketch

This is a quick sketch of a portrait I did of Monica Nielsen. It was an idea I had pitched that was turned down, so I didn't put any finishing touches on it. Don't be too critical in the comments, please!

It was completely composed in photoshop by Nichole Wheat

Wednesday, February 16, 2011

Show Me My QR Code

I am having a blast with my QR Code. I printed it out and stick it up everywhere.
Here is a photo of my QR Code on my car and on @JoshuaTree321 with it on his forehead!
Show me where you can put my QR Code!
Print out the QR Code Below and Stick it somewhere! Take a photo of the Code and send it to

The best photos will be posting in up and coming blogs with a link to their website, blog or twitter account!
Free advertisement for you!

Tuesday, February 15, 2011

IGENAPPS: A Great Tool For Business!

Lately I have been looking into creating my own app for iphones. I think it would be a great marketing tool. Plus, I am really excited about paring it with my QR code.

My plan is to create an app and point a QR code at it! I feel this will be a effective way to get users of iphone access to my app since they need a smart phone to use a QR code!

I wanted to share with you my findings on apps!

I came across this app that is set to be released in the first quarter of 2011 called IGenApps. It is a new way of creating and generating mobile apps. iGenApps will allow you to make your own apps without knowing how to do any programming! I love the internet but I have no desire to spend hours searching the web for tutorials on how to make apps or paying someone a ton of money to create one for me.

This app is designed for personal and business use and appears to have some great features.

It allows the user to choose from a variety of screen types such as:

-Horizontal Scrolling Screens

-Coverflow Screens

-Gallery Screens

-Simple Lists

-Sorted Lists

-Description Lists

-Category Lists

-Event Lists

-Calendar Screens

-Details Screens

-Map Screens

Users can also create links to:

-Email Addresses

-Phone numbers

-YouTube Videos


-Physical Addresses

This links that you will create will interact directly with the other iPhone Apps like the Phone, Mail, Safari, Google Maps and YouTube Apps.

Users can also select from 3 different Menu Screens which are:

-Menu with icons (9 icons max)

-Menu by tabs (5 tabs max)

-Menu with buttons (6 buttons max)

Until the app is released, I won’t have any feedback for you guys, but here is what their website says about the app. “Sounds simple? Well its even simpler than it sounds. You're probably wondering, 'what's the catch?' How can it be so easy and so cheap to develop an iPhone App? iGenApps is basically a tool that will walk you through the creation of a Web Application that will look and feel like any other Native iPhone App. After creating your first App, you will obtain your own web address which you will first access through the Safari. You can then Add it to your Home Screen and that's it! You can then share your web address with your friends, colleges or clients so that they can also use your new app.”

There is no information about how much this app will cost, but as long as IGENApp keeps it affordable for a majority of the users, it will probably be a pretty successful app. I am going to be keeping an eye on this!

Contact Information



Wednesday, February 9, 2011 Ruins Micro-Blogging

The new update to Tweetdeck v0.37.2, known as is ending the era of Micro-blogging. No longer does a user have to use creativity to compose a tweet, he or she can ramble on and on, ultimately burying the message they are trying to convey.

One of the things I love about tweeting is trying to figure out how I can fit my thoughts, feelings and emotions into 140 characters. It is short, sweet and to the point. I can get my point across fast and users can quickly decide if they are interested.

Do you know how hard it would be to interact with a large number of users when I have to take longer than 5 seconds to read their tweets? Bottom line is that I don't interact with longer tweets; I just don't have the time. I don't retweet them, I don't click their links, they appear too long and I skip right over them.

The internet generation is full of attention deficiet users, which is one of the main reasons 140 character limits is so successful.

Do you think twitter would have grown so rapidly if it wasn't such a simple concept?

Leave a comment below or tweet me @netmarketwiz with your opinion. What do you think about longer Tweets?

Monday, February 7, 2011

How Do You Wear Your QR Code?


I was sooooo geeked the other day when my fiancee came home with a new shirt for me. He had donated blood and gave me the t-shirt. I quickly noticed the QR Code under the Florida Blood Centers Logo. I have been keeping an eye on QR Codes for a while now, finally they are starting to be used like they should be. EVERYWHERE!!!

QR Codes are going to revolutionize the way businesses design advertising materials, campaigns and internet marketing strategies. The days of out dated information are over.

Monica Nielsen gives us a great example of what I am talking about in her blog. She states, "How many times in the last five years have you had to change business cards? Think about how much your contact information has changed. A simple remedy is to design a business card with a QR code on it. This QR code could point to your contact information which you can update as it changes. No longer would old email address and phone numbers keep you out of touch! The money a company could save by not having to re-order business cards every year could be significant!"

I agree Monica! I am loving the new sylish QR Codes!

Click to read the rest of Monica's blog

Sunday, February 6, 2011

QR Codes: What Are They And What Do They Mean To You?

A Quick Response (QR) code is a two-dimensional code (similar to the bar code system) that can be scanned by smartphone cameras to automatically pull up text, photos, videos, music and URLs.

These codes are revolutionizing the way Americans interact in their offline world with online resources.

An example of a QR code is the one in the upper right hand corner of my blog. This is a QR Code generated by JumpScan This mobile-friendly Code allows me to point you the user to my social networking information in a snap.

These codes have been around since 1994 when invented by Toyota subsidiary Denso-Wave. They are already popular in Japan, consumers in the United States are just now beginning to take notice.

Relevant Links: How To Use QR Codes for Businesses?

Sunday, January 30, 2011

Friend or "Friend" ???

If you have a Facebook page, you more than likely have one of those friends. You know the kind, they won’t return your calls, text or emails, but stays connected with your life through status updates.

It made me begin to wonder, since when did liking someone’s status on FB become an acceptable way of maintaining relationships? Or is it?

Every so often you see that they clicked that tiny “Like” link, but does this person really know what is going on in your life?

Can they truly be called a friend if they only know what you make public to everyone out there?

I also wonder, how long is too long to have no other contact with a “friend” before they are nothing more than an acquaintance?

I don’t have the answers, but I think I would like to take this opportunity to say, if you have someone out there that you haven’t talked to in a while, call them. Just to say, Hi.

Weigh in with your opinions below in the comment section! I would love to hear your opinion on any of the questions above!

Tuesday, January 25, 2011

I Made The CrowdBooster Team, Mom!!!

I feel like I am 13 again and just made the cheerleading team! You know what I am talking about, that tinge of excitement you get in the pit of your stomach that tells you, "You are in."

That is what it feels like checking my email and seeing that I have been invited to the beta site of CrowdBooster. It is a social medial marketing tool that allows you to see how well your twitter site is preforming. Since I manage multiple business twitter accounts, this is something that always eludes me. I am always trying to express to my clients how powerful their social networking presence is.

CrowdBooster allow me to gain deep audience insight. I can see what twitter followers are generating impressions for me. This way I can target them with rewards! I have never been able to tell my clients this before.

I am only beginning to scratch the surface of this program, but I will keep you posted on my findings.
Follow me for more updates!


Social Media Pays Off Big!

This has some great statistics in it. I wish I could show it to all of my social network clients. Apparently the guy who made this wrote a book called Socialnomics. Might be something I should check out and let you all know about.

Opps, did I just give it away by saying "you all" where I am from?

JumpScan, Easy as Pie!

When I first came across JumpScan, I was confused. Sort of like the first time a teacher tried to explain pi to me.

Me in Math Class: "What??? Pi? Pie? the ratio of...what? A circle? 3.14...What?"

Me looking at JumpScan for the first time: "What??? I take a picture of what? And that lets me do what?"

But, as soon as I watched their video on youtube, I was sold on just how easy this program is.

It is simple, the website produces a QR code, you take a photo with your smart phone. The app downloads the information attached to the code and BAM, like a pie in the face you have contact information for all the various ways to reach you.

Take a photo of your friends QR code and BAM, their info is in your phone with nothing more than the press of one button!

Here is what the website says about it:
"JumpScan combines all your contact and social media information for quick, on-the-go sharing. No more typing, texting, entering and memorizing. Just generate your own JumpScan QR Code, and anyone with a smart phone can take a picture of the image, which automatically links to your personal JumpScan page. Point. Click. Connect. It's that easy!"

Check it out for yourself,

Hmm, I wanna go have pie now!

NetMarketWiz, What Kind Of Name Is That?

The name came to me because I was trying to think of a name that had my initials, NMW, for Nichole Michelle Wheat.

Since I consider myself a sort of internet connoisseur. I thought; NET, meaning Internet, MKT referring to how marketing classes were classified in college and wiz, because I am a wiz kid would be a good fit.

Why not, sounded good to me one night at 3am, so it came to be! Although I am not sure having wiz in your name is a good thing!

Enjoy the blog, please follow and tell your friends!

I love feedback too, so feel free to contact me!