The Underheard in New York concept is a spinoff of the snarky website "Overheard in New York."
It's the brainchild of a group interns from the advertising agency Bartle Bogle Hegarty. The concept is simple, yet brillent: Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.
The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city
I have to say that I think it worked. I have never tweeted or blogged about the homeless, and look… I have posted 2 blogs and about 10 tweets relating to this project. It worked on me!
Well done interns! !