Saturday, February 26, 2011

Underheard in New York: The story behind the project

The Underheard in New York concept is a spinoff of the snarky website "Overheard in New York."

It's the brainchild of a group interns from the advertising agency Bartle Bogle Hegarty. The concept is simple, yet brillent: Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city

I have to say that I think it worked. I have never tweeted or blogged about the homeless, and look… I have posted 2 blogs and about 10 tweets relating to this project. It worked on me!

Well done interns! !


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