11.6 hour Scam Spreading On Twitter

An new scam is spreading around Twitter. 11.6 hour scam had thousands of people duped into clicking on links believing that it will reveal how many hours they have spent on Twitter.

However, once clicked you are taken to a page which attempts to connect an application called "Time on Tweeter."

The application instantly tweets a message to your Twitter feed, claiming that you have also spent 11.6 hours on Twitter and the cycle starts again spreading the link virally.

If you’ve fallen victim to this or similar scams, you should immediately revoke Twitter access to all suspicious applications. To do that, log into Twitter, click on “Settings” in the upper-right drop-down menu, choose “Connections” and click “Revoke Access” on suspicious apps — which, in this case, is the app named “Time on Tweeter.”

Sources: Mashable & Sophos

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Underheard in New York: The story behind the project

The Underheard in New York concept is a spinoff of the snarky website "Overheard in New York."

It's the brainchild of a group interns from the advertising agency Bartle Bogle Hegarty. The concept is simple, yet brillent: Four homeless people — Danny (@putodanny), Derrick (@awitness2011), Albert (@albert814) and Carlos (@jessie550) — were given their own prepaid cell phone, a month of unlimited text messaging and a Twitter account.

The goal was to raise awareness and give a peek inside the daily struggles and unexpected challenges of being homeless in a major urban city

I have to say that I think it worked. I have never tweeted or blogged about the homeless, and look… I have posted 2 blogs and about 10 tweets relating to this project. It worked on me!

Well done interns! !

Sources: Nydailynews.com, Mashable.com

Homeless Man Finds Daughter After 11 Years Apart Via Twitter

Daniel Morales, a participant of the Underheard in New York project, got a Twitter account about three weeks ago, documenting what it's like to be homeless - 140 characters at a time.

Wednesday evening he tweeted, "Hi thi is to let yo people know that in lookin eoq my daughter her name is sarah m rivera."

Morales also posted his cell number and a picture of his daughter at age 16, 11 years ago. Within about 24 hours, he received a call from his daughter.

"She lives in Brooklyn!" Morales said. "We are going to get together tomorrow, but we don't know where yet. I didn't even recognize her voice, but it turns out she is so close. It's too much, too much."

Congratulations Daniel and Sarah!

Source:nydailynews.com

More Information on The Underheard in New York project

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Homeless and Tweeting

I found this article on cityroom.blogs.nytimes.com I found it so interesting that I just had to share it with you. This is just some of the highlights of the article. The entire article is posted here.

"Derrick Wiggins, 44, began his daily tweeting at 5:41 Wednesday morning, and it wasn’t about the quality of his French roast coffee or his favorite “American Idol” contestant.

It was to let his roughly 3,800 followers know that he had woken up safely in the New York City Rescue Mission, a drop-in shelter on Lafayette Street, and eaten breakfast there.

His next message, at 6:03 a.m., outlined his immediate plans: “It is going to be a cold day my plans are to minimize the amount of exposure to the cold by making use of the subway.”

Mr. Wiggins’s Twitter handle is @awitness2011, and the profile on his Twitter page explains that he is “tweeting from a prepaid cell phone.” It identifies him as “A native New Yorker and a Giants fan. Homeless.”

Mr. Wiggins is one of four homeless men who were given prepaid cellphones so that they could create a Twitter following, as part of a project started by three recent college graduates who are interns at the BBH advertising agency in TriBeCa.

“We had the idea to use social media to help out the homeless,” said one of the interns, Rosemary Melchoir. “One goal was to increase the interaction between homeless people and the community around them.”

Underheard in New York, whose goal is to “help homeless New Yorkers speak for themselves through Twitter."

Read Entire Article On Cityroom.Blogs.nytimes.com

Tips for Interacting with Customers Online

1. Thank Other Users - Take the time to thank your users when they interact with you online. Twitter example: when a user Retweets (RT) one of your posts, send them a direct message thanking them for the RT. Comment on articles that you find interesting or relevant and RT them.
2. Don't Focus On The Big Names- Stay away from the big brands, they usually have so many people vying for their attention that they can have a hard time keeping up. Focus instead on creating relationships with people who have common interests. They might just have a friend or contact that is in dier need of what you have!
3. Add Value David Mullen said this so perfectly on his blog, “There are lots of ways to provide value to your online connections. Share great industry news stories and funny videos. Point them to other smart people with whom you think they should connect. Have a point of view on issues or trends and let them know about it. If you work for Kraft, share a great recipe daily or links to nutrition news."
4. ASK FOR HELP. If you are having a problem on any of the main social sites, why not twitter about it. This is a great way to ask your followers for help. When I first switched to the iphone I reached out on twitter multiple times for help. Those followers began to interact with me on other topics and helped me begin to really engage users and find more followers.
5. Make Personal Stuff Work For You- It is true that people don't care what you are eating for breakfast, but if you are a heath club, your followers may want heathy breakfast recipes. . There is a difference between pointless personal information and information that is interesting and/or entertaining.

Twitter Example: Future Physique is a health club that shares health and fitness information and tips online.

• Bad Tweet: Just Saw an cyclist get hit by a bus.
• Appropriate Tweet: Just Saw an cyclist get hit by a bus. If you are riding a bike for a workout today, wear a helmet.

• Bad Tweet: Eating Grapefruit, Granola and Yogurt for breakfast, ummm.
• Appropriate Tweet: Eating Grapefruit, Granola and Yogurt for breakfast, I blogged the recipe for you to try. It helps jump start my metabolism in the morning. Link